No one knows Aussie travel like Wotif, so for their 18th birthday we wanted to gift Australia something that had local travel at its heart. And what’s more iconic to the great Aussie road trip than Big Things?
We asked Australia what the next Big Thing should be and where it should go, all via a social-only campaign that had a reach of over 5.8 million. Australia spoke and we built a Big Melon in Chinchilla.
