WE WERE ASKED TO BE FIRST-TO-MARKET FOR U BY KOTEX’S brand refresh under the new CAMPAIGN, i am a new cycle.
in 2021, young women evolve and change UNAPOLOGETICALLY and THEY SURE AS HELL DON’T LET PERIOD STIGMA HOLD THEM BACK. u by kotex IS HERE TO EMPOWER THESE WOMEN AS THEY CYCLE THROUGH THESE MANY VERSIONS OF THEMSELVES.
